Technology
CENTRAD is composed of three key components:
TAPP Layer
CENTRAD uses a micro-algorithmic analysis of traffic, optimizing by different criteria depending on the nature of the traffic source. The TAPP (Trend Analysis Prediction Platform) layer “learns” by evaluating trends. TAPP will adapt to a client’s unique traffic fingerprint in order to find which categories of data need to be weighted highest in order to give the most optimum results.
As the nature of a client’s traffic changes, often with its volume, TAPP will continuously learn in real time to keep monetization its prime determination.
Service controller
CENTRAD is designed with scalability in mind, utilizing open architecture and commodity servers. This enables Epona Technologies to leverage maximum performance and stability without having to pay for overpriced proprietary solutions. These savings are a value add we can pass on to our customers.
CENTRAD’s service controller also permits the entire system to have redundancy in multiple world locations, providing automated failover and the best uptime of any competing solution.
Action Console
Our intuitive interface, the Action Console, allows you and your clients to manage your resources with pinpoint precision. The Action Console is not only easy to master; it also offers innovative control in managing different payout models and detailed reporting.
The Action Console is designed to minimize the number of steps to complete common management functions. This gives users the power offered by detailed customization, without the time wasted by needless repetitious mouse clicks.
Integration Reach
Beyond CENTRAD’s three-tiered architecture, Epona’s flagship platform offers a highly customizable integration reach that stretches to the periphery of the industry. Through CENTRAD, you’ll find yourself closely integrated to many potential links in your company’s revenue model. Whether your model uses Publishers, Affiliates, Advertising Networks, or SEM, CENTRAD can integrate them into one enterprise solution, and can adapt to your future needs.
CENTRAD is modular enough to add all of these elements of your organization into its algorithmic analysis, and provides one point of control in its Action Console.